VBR Race Zone x Goodyear at Le Mans

Phil

VBR Race Zone x Goodyear at Le Mans: 4,500+ Racers, 40+ Hours, 20,000+ Laps

The 24 Hours of Le Mans doesn't pause for anyone. Neither did we.

For the 94th running of the world's most famous endurance race, VBR Race Zone partnered with Goodyear to bring real racing to the fans on the ground at Circuit de la Sarthe – not a racing simulator, not a screen, not a queue for a photo. A real car. A real track. A real crowd losing it every time someone crashed in the last corner.

The numbers:

  • 4,500+ racers stepped into a VBR Race Cockpit

  • 40+ hours of non-stop racing – running the full length of the 24-hour event and beyond

  • 20,000+ laps driven, live, by fans who came for the race and stayed for the racing



Not a Simulator. Not an RC Car. A VBR Race Cockpit.

If you're picturing an RC car racing setup or a racing simulator with a screen and a wheel bolted to a desk – that's not what happened at Le Mans. VBR Race Zone runs real 1:10 scale VBR Cars on a real track, controlled from a VBR Race Cockpit with genuine force feedback. You don't watch a simulation of a crash. You feel it. That's the whole point of POV Racing – a category VBR invented, and the only one where fans get behind the wheel of a real car without a race license, a helmet, or a five-figure entry fee.


Why Goodyear, Why Le Mans

Goodyear supplies tires to every LMP2 and LMGT3 car on the Le Mans grid – the same demand for performance under extreme, sustained pressure runs through both sides of this partnership. Real racing tests real limits, whether it's a Hypercar doing 380 km/h down the Mulsanne Straight or a VBR Car sliding through a hairpin in front of a stand full of fans. Putting VBR Race Zone next to Goodyear at Le Mans wasn't a stretch. It was the most natural pairing in motorsport entertainment this year.

VBR Goodyear Le Mans Fan Activation


Racing in Good Company

Le Mans 2026 brought together eight manufacturers in the Hypercar class alone – Aston Martin, Alpine, BMW, Cadillac, Ferrari, Genesis, Peugeot and Toyota – fighting for outright victory, with Aston Martin, BMW, Corvette, Ferrari, Ford, Lexus, Mercedes-AMG, McLaren and Porsche filling out the LMGT3 field. 62 cars. 186 drivers. One 24-hour war of attrition.

One of those drivers is one of ours. Richard Lietz – Porsche Works Driver, six-time 24 Hours of Le Mans GT winner, and co-owner of VBR – took the start of his 20th Le Mans this year, behind the wheel of a Manthey Porsche. While he raced the real thing on track, thousands of fans a few hundred meters away were getting their own taste of what it feels like to push a car to its limit – through a VBR Race Cockpit.


More Than a Fan Activation

What happened at Le Mans wasn't a side attraction. It was proof of what VBR Race Zone does best: turning spectators into racers, at scale, without slowing anything down. 4,500 people didn't watch racing that weekend. They raced.


About VBR

ounded in 2021, VBR Race Zone invented teleoperated POV Racing – the world's first system where you control a real car, on a real track, from a VBR Race Cockpit with real force feedback. No simulation, no VR. Trusted by Porsche, Ford, Deutsche Telekom, Goodyear and ASUS ROG, VBR Race Zone is now expanding globally through franchise partnerships. Find a Race Zone near you at vbrracezone.com.


© COPYRIGHT 2026 - VBR INNOVATIONS GmbH

© COPYRIGHT 2026 - VBR INNOVATIONS GmbH

© COPYRIGHT 2026 - VBR INNOVATIONS GmbH